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任正非:华为要坚决像苹果一样贵,给友商留一条活路

www.nk7x.cn2019-07-27

Huawei mobile phones have never been a price-performance brand, especially Huawei's P-series Mate series. The price is rising year by year. Huawei relies on these two trump cards to directly rush to the high-end brand camp, breaking the situation that Samsung and Apple have long occupied the high-end market.

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Huawei's mobile phone pricing is very expensive, which has brought some negative effects to Huawei. Some people think that Huawei should not sell such a high price, should make some cheaper mobile phones, so that more consumers can afford Huawei mobile phones, but Huawei initiated Ren Renfei, who did not agree, recently said his inner thoughts.

In an interview with foreign media《金融时报》, Ren Zhengfei talked about the 5G market. He said: Huawei is much more expensive than Nokia and Ericsson in foreign markets. The same thing, Huawei can provide customers with greater value, so The price we are expensive.

Keep alive, "If we sell cheaply, we may squeeze some other manufacturers to die, so we are determined to sell as expensive as Apple." Ren Zhengfei said.

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Regarding Ren Zhengfei's statement, many people may not understand it and it is hard to be convinced. Because in the normal competition of traditional industries, price competition is a very common means, no one will deliberately set the price abnormally high, so that their products will lose competitiveness in the market.

In fact, it is difficult to understand after I started reading the previous paragraph, because this is indeed the original words of Ren Zhengfei, but if you combine the context behind Ren Zhengfei, you will understand it as another meaning.

Ren Zhengfei emphasized that Huawei sells more money, but the money will be arranged reasonably. It will not be sent to employees and distributed to shareholders. If they are more, they will be lazy. Therefore, Huawei will invest in scientific research on a large scale; I will give a part to the university to support the research of university professors.

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xxPerhaps this is the original intention of Ren Zhengfei. The reason for selling Huawei's products is to better support Huawei's research and development. Ren Zhengfei also said that even in the most difficult time, Huawei's research and development funding will not be less than 15-20 billion US dollars. We have the ideal of progress, the motivation to move forward, and there must be a result of progress.

If you sell your products, you will earn more, so that you can invest in research and development to form a virtuous circle. This may be Huawei's ultimate weapon! But then again, manufacturers that sell cheaply also have research and development funding. Although they are not as much as Huawei, they bring benefits to consumers to some extent. If you want to choose, do you agree to sell expensive or sell cheap?

I am Wang Stone, I like this article to remember comments, welcome to follow me!

xx

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